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SaaS Unit Economics Calculator

Calculate your SaaS metrics instantly. Get insights on LTV, CAC, payback period, and more with real-time calculations and industry benchmarks.

Free ForeverReal-time ResultsIndustry BenchmarksScenario Comparison
Customer Lifetime Value
Calculate the total revenue a customer generates over their entire relationship with your business.
Customer Acquisition Cost
Measure the cost of acquiring a new customer including marketing, sales, and onboarding expenses.
Payback Period
Determine how long it takes to recover your customer acquisition investment through revenue.
Start With a Benchmark Template
Load pre-built unit economics profiles to jump-start your analysis, then tweak the numbers to match your business.
2025 B2B SaaS Benchmark
The Era of Efficient Growth

Benchmark profile for a venture-backed B2B SaaS company operating with disciplined, efficiency-first unit economics in 2025.

Median Revenue Growth:26% annuallyNet Revenue Retention:101% (median)Gross Margin:77% blendedCAC Payback:18 monthsBurn Multiple:2.5x
Bootstrapped B2B SaaS
Lean, Profitable Growth

Capital-efficient playbook for two-founder teams growing steadily with positive unit economics from day one.

EBIT Margin:+12%CAC Payback:14 monthsNRR:104%Monthly Burn:Cash-flow neutral
Calculate Your Metrics
Enter your SaaS metrics below to get real-time calculations and insights.

Experience

Plain-language walkthrough for non-finance teammates.
Guided walkthroughStep 1 of 4
Start with your revenue snapshot
Tell us how much recurring revenue you make each month and how many customers you actively serve.
$

Pull this from your billing system or MRR dashboard. We use it to anchor every other calculation.

Count of customers on paid plans this month. Trial users can be excluded.

We automatically estimate ARPU from these two numbers and keep it in sync as you update either input.

Estimated ARPU

Based on your entries we set Average Revenue per User to $100.

Keep going to unlock your insights

Once you complete the essential fields, we will calculate LTV, CAC payback, churn, and more automatically.

Results & Insights

Charts and key metrics update instantly as you adjust inputs—ideal for scenario testing and quick storyboarding.

Enter your metrics to see results

Fill out the form on the left to calculate your SaaS unit economics

Advanced Features

Go beyond basic calculations with advanced scenario modeling and industry comparisons.

Industry Benchmarks
Compare your metrics against industry standards for B2B SaaS, B2C SaaS, Enterprise, and Freemium models.
Scenario Comparison
Save multiple scenarios and compare different pricing strategies, churn rates, or growth assumptions side by side.
Health Score
Get an overall business health score based on your unit economics and actionable recommendations for improvement.

This calculator is provided free of charge to help SaaS founders and teams understand their unit economics. Built by Jackson Ly.